If pictures are worth a thousand words, video is worth a thousand pictures. Youtube reported that, collectively, humanity today watches around 1 billion hours worth of video each day. That’s a hundred thousand YEARS of video. In a day. That alone should tell you how drawn people are towards the video medium. In fact, 90% of consumers report their buying habits are influenced by videos. Supported by such statistics, it’s plain to see that video marketing adds tremendous value to your website and, hence, your business.
Need further convincing? Here we get into specifics on how video marketing adds value to your website.
1. Emotional Response
It is no secret that watching a video elicits an emotional response about the video’s subject. An emotional response doesn’t just have to be serious – a laugh is an emotional response, too. Any funny or meaningful video that causes the viewer to feel something helps your brand. That’s because decisions about purchasing from, subscribing to, or even investing in a company are not based purely on information but on the way a person feels about the company. Business decisions are highly personal and subjective, and you want to make sure people feel connected to your brand on an emotional, personal level. Video is an excellent medium with which to speak straight to the heart.
In a similar vein, video gives you the opportunity to give people a glimpse into the day to day workings or thoughts or even antics of people in your company, which adds a highly personal aspect to your marketing plan. Through social media stories, your youtube channel, and vlogs (video blogs) on your website, you have the opportunity to give customers an authentic window into your company so they feel personally connected and trust you as a brand.
3. Increase Conversions
Brightcove reported that, in a study they conducted in 2018, 76% of consumers said they purchased a product or signed up for a service after watching a video. More and more, trends show that potential customers and clients engage more with a website if there is a video on the landing page. Clients are also more likely to open an email with “video” in the subject line.
4. Good for SEO
Google has started listing videos in their search results. That should be a good clue that search engines are starting to view video as a reliable source of content, and are even favoring it over other forms of content. If you optimize your video for SEO, you are taking important steps to improving your site’s overall SEO quality.
5. Get Ahead of Marketing Trends
An overwhelming majority of marketers believe that video marketing will continue to be effective in the coming years, and are utilizing video in their marketing plans. That means you can get ahead of the curve by developing your video marketing strategies now, so that you’ll already have them established by the time everyone else is doing it.
Video is fast becoming the number one way to display content on business websites. At Shereck Video, our professional videographers are experienced in creating high-quality corporate videos that become an integral part of telling your brand’s story. Make sure your company is ahead of marketing trends by including video as part of your marketing strategy!