Video | Shereck Video Services, Inc.

Absent Employees

Training seminars are usually quite comprehensive and provide invaluable information for employees, interns, students, or whomever is your audience. However, they are usually a one day event and that may mean that someone (or multiples someones) may get sick that day or have a conflict and not be able to make it. Additionally, you may have new hires who started work after the seminar date. With a video recording of the event, absent employees can get all caught up on what they missed and will be able to receive the enrichment provided by lectures and discussions, even if it isn’t quite the same as being there in person.

Opportunities to Rewatch

While attending a seminar is often immensely valuable, there is usually so much important information that some of it may be forgotten over time–even if you took notes. Additionally, as a person advances in his or her career, that person may want to revisit a seminar as different parts of it may be more relevant as time as gone on. Video recordings provide the opportunity to rewatch the seminar as many times as you’d like to continue benefiting from it.

Promotional Material

The world is saturated with businesses trying to succeed in today’s economy. Clips from seminar videos can make excellent promotional material for your business as you show the world how devoted your company is to its industry and to the growth of its employees. Such videos can truly set your company apart as they show your company continuing to stay active in the learning process and remaining completely up-to-date with industry trends and changes.

If you plan on taking video of your training seminars, you need an experienced videographer who has professional equipment and understands lighting and noise interference, among other issues. At Shereck Video, our skilled experts will capture your seminar event using up-to-date, professional-grade equipment so you can return to it whenever you need to.

How to Choose a Videographer: 6 Questions to Consider

Posted on January 23, 2020May 3, 2020 by Shereck Video

Video is an extremely effective way to get a message across, whether during a legal trial or used as part of a business marketing plan. Viewers have a stronger emotional response to video and are more likely to take action based on watching something than they are by merely looking at a picture or reading text. There are many videographers out there all claiming they’d be perfect for your needs, so how do you know who to hire? Here are a few elements to consider to help you choose a videographer who is truly right for your project.

1. What is Their Area of Expertise?

Not all videographers focus on the same specialty. Some are legal videographers. Some are wedding videographers. Some focus on corporate events. And some advertise themselves as general videographers who can do it all. Depending on your needs (and budget), you may want to hire a videographer who handles the specific kind of video you are looking to have created.

2. What is Your Budget?

Budget is an important factor in hiring the right videographer. Know how much you can reasonably spend on a videographer before researching so that you don’t fall in love with someone’s work only to find out you can’t afford to hire that person. That said, don’t settle for a videographer whose work you don’t feel is best for the job just because that person charges an inexpensive rate. You should know both the high end of your budget and the low end. Choose a videographer who comfortably fits your budget and also does an excellent job. Also, be aware of any extra costs that don’t come part of a package presented to you so that you are not surprised when the bill arrives.

3. How High is Their Quality of Work?

Always ask to see past projects a videographer has done. You have the right to examine the quality of the person or the company’s work before making the decision to hire them (or not). Don’t only rely on the montage they have prepared with their best work; ask to see the full-length video (or two!) of a past project so you can get an accurate sense of how skilled a videographer they are.

4. What is Their Video Style?

Videographers all have their own style and while some styles will speak to you, not all will. Some videographers are artsier, some incorporate a lot of interviews, some insert some humor, and so on. Someone may be an amazing videographer but uses a style that doesn’t fit your vision. That’s okay. There will be a videographer out there whose style matches yours. When watching samples of a videographer’s work, pay attention to their style and see if they will be flexible in doing things a different way. Even if they will, it might make more sense to hire someone whose vision matches yours from the get-go.

5. What Production Equipment Do They Use?

When you are looking for a high-quality video, you want the videographer to use appropriate video production equipment. This might make their price higher, but as long as it falls within your budget, it’s worth it to pay more to get the right end product for your needs. That said, don’t feel like you need your videographer to have the absolute fanciest equipment. The skill of the videographer is more important than what equipment he has.

6. Can They Meet Your Deadline?

When thinking about how to choose a videographer, don’t lose sight of your timeline. After all is said and done, your videographer needs to be able to deliver the finished product by the date you need it. If a videographer cannot complete your project on time, that person is probably not the one you should hire. You can speak to others who have used a particular videographer to find out if he or she tends to deliver the end product late, and you should also specify with the videographer exactly when you need the video and if they can realistically deliver it on time.

Choose A Videographer with Confidence

In an ideal world, you will find a videographer who fits neatly into all the above categories, but you will likely have to make some compromises. That’s okay. Decide which areas are ones where you can compromise and go into your videographer search with the confidence that you will find the right person for the job. At Shereck Video, we make it our priority to work closely with our customers to create their vision using skill and quality equipment while meeting their budget and timeline. We specialize in legal and corporate videography and are happy to meet with you about your video needs!

Top Five Reasons To Convert VHS Tapes to Digital Files

Posted on December 30, 2019May 3, 2020 by Shereck Video

The holidays are often a nostalgic time for people, and they might make you want to break out the home videos and watch holiday gatherings from years past. The issue many are having nowadays is that old home videos were taken on VHS, or even 8mm film, and it’s tough to find a VHS player these days. Even DVDs are becoming obsolete, but at least you can still use them (for now). Read on to find out why the choice to convert VHS tapes to digital files or DVDs can make a great gift for a loved one, or even for yourself!

Durability

VHS tapes degrade over time the more they are played due to damage from the VHS machine. The tape heads themselves cause damage to VHS tapes even while no one is watching them. Over the years, the integrity of the video can be significantly decreased on a VHS tape due to chemical damage from the way tapes are made. On the contrary, DVDs store videos digitally, meaning the videos remain safe and preserved for 100 years or more!

Declutter Your Home

VHS videos are large, bulky, and take up space in your home. When you convert VHS tapes to digital files or DVDs, you actually end up decluttering. DVDs are thin and can be stored more easily. In addition, you can usually put more than one VHS tape on a single DVD because they contain much more storage space. Digital files can be stored in something as small as a thumb drive, or even stores as a file on your computer, taking up no extra space at all. Therefore, most of that space used to store VHS tapes can now be used for something else, or just cleared for a more minimalistic look.

Compatibility

VHS videos are no longer compatible with modern video viewing machinery. Most TVs, video players, and computers are set up for digital files only at this point. Holding on to VHS videos that you can’t actually watch seems counterintuitive. Give the gift of bringing those videos back to life by making them digital so they can actually be enjoyed!

Shareability

What good are memories that are not shared with family and friends? In today’s digital age, digital files can be easily shared through email, social media, and the cloud, as well as kept on several thumb drives or DVDs to give out to others.

Backups

Home videos are one-of-a-kind and irreplaceable. When your videos are digital, you can store them in several different places, including on your computer, in the cloud, and on physical thumb drives so you always have a backup. This way, if you misplace your thumb drive or your computer crashes, you can feel secure in the knowledge that your video files are still safe.

At Shereck Video, our professionals can convert your old VHS tapes to digital files so they can be preserved, easily stored, and enjoyed over and over again for decades to come! We can even convert old 8mm film that goes back to as far as the 30s. Renew those VHS tapes or 8mm films for a loved one or for yourself. Contact us to learn more about this service!

5 Surefire Ways Video Marketing Adds Value To Your Business

Posted on August 30, 2019May 3, 2020 by Shereck Video

If pictures are worth a thousand words, video is worth a thousand pictures. Youtube reported that, collectively, humanity today watches around 1 billion hours worth of video each day. That’s a hundred thousand YEARS of video. In a day. That alone should tell you how drawn people are towards the video medium. In fact, 90% of consumers report their buying habits are influenced by videos. Supported by such statistics, it’s plain to see that video marketing adds tremendous value to your website and, hence, your business.

Need further convincing? Here we get into specifics on how video marketing adds value to your website.

1. Emotional Response

It is no secret that watching a video elicits an emotional response about the video’s subject. An emotional response doesn’t just have to be serious – a laugh is an emotional response, too. Any funny or meaningful video that causes the viewer to feel something helps your brand. That’s because decisions about purchasing from, subscribing to, or even investing in a company are not based purely on information but on the way a person feels about the company. Business decisions are highly personal and subjective, and you want to make sure people feel connected to your brand on an emotional, personal level. Video is an excellent medium with which to speak straight to the heart.

2. Personal

In a similar vein, video gives you the opportunity to give people a glimpse into the day to day workings or thoughts or even antics of people in your company, which adds a highly personal aspect to your marketing plan. Through social media stories, your youtube channel, and vlogs (video blogs) on your website, you have the opportunity to give customers an authentic window into your company so they feel personally connected and trust you as a brand.

3. Increase Conversions

Brightcove reported that, in a study they conducted in 2018, 76% of consumers said they purchased a product or signed up for a service after watching a video. More and more, trends show that potential customers and clients engage more with a website if there is a video on the landing page. Clients are also more likely to open an email with “video” in the subject line.

4. Good for SEO

Google has started listing videos in their search results. That should be a good clue that search engines are starting to view video as a reliable source of content, and are even favoring it over other forms of content. If you optimize your video for SEO, you are taking important steps to improving your site’s overall SEO quality.

5. Get Ahead of Marketing Trends

An overwhelming majority of marketers believe that video marketing will continue to be effective in the coming years, and are utilizing video in their marketing plans. That means you can get ahead of the curve by developing your video marketing strategies now, so that you’ll already have them established by the time everyone else is doing it.

Video is fast becoming the number one way to display content on business websites. At Shereck Video, our professional videographers are experienced in creating high-quality corporate videos that become an integral part of telling your brand’s story. Make sure your company is ahead of marketing trends by including video as part of your marketing strategy!

1. Record Testimony

Do you have a witness who can’t be at the trial? There are so many reasons why a witness needs to be deposed at another time and in another setting. Maybe the person lives in another state or country and can’t afford the money or time it takes to fly in to testify live. There could be scheduling conflicts. No problem! With video depositions, a witness can give their testimony under oath and have it count in the courtroom later. Video allows the judge and jury to watch the testimony as if the person was in the courtroom giving it, including all the person’s facial expressions and intonations. The video can even be edited to exclude any objections sustained by the judge, as well as any questionable testimony.

2. Preserve Testimony

If you have a witness who is ill or even near death, you definitely want to preserve that person’s testimony, as you may not be able to get it again. Video depositions can keep that person’s testimony on record for the life of the case and beyond. Videoed testimony also prevents witnesses from changing their testimony later on.

3. Video Depositions Add Dimension to the Testimony

In a written script, only the words a witness speaks are preserved. However, in a video, the witness’s tone of voice, heavy sighs, and other telling body language become part of the testimony, adding dynamic and dimension to the words being spoken. The judge and jury members can tell if a witness is nervous, confident, or seems unsure, which contributes to the overall picture of whatever event or experience is being described.

4. Eliminates Doubt

With in a video, a picture in picture effect can be used where a piece of evidence can be displayed within the video alongside the witness speaking and explaining about the evidence. The second “picture” can be a document, an image, or even a video clip. Picture in picture video eliminates doubt about the relevance and importance of the piece of evidence and can increase its admissibility.

Jump on the Video Depositions Bandwagon

Video depositions have revolutionized the legal industry and it’s time to jump on board. These videos should be taken by Certified Legal Video Specialists (CLVS) so they know exactly what to focus on and how to edit the videos appropriately. Equipment needs to work perfectly so there are no malfunctions during these important interviews. At Shereck Video, we are experts in taking video depositions and other legal videos and we make it our priority to provide you with high-quality videos for your records and trial. Don’t hesitate to make use of this powerful tool in your next legal proceeding!

Category: Video

Top Three Reasons to Take Video of Your Training Seminars