Video Marketing | Shereck Video Services, Inc.

Absent Employees

Training seminars are usually quite comprehensive and provide invaluable information for employees, interns, students, or whomever is your audience. However, they are usually a one day event and that may mean that someone (or multiples someones) may get sick that day or have a conflict and not be able to make it. Additionally, you may have new hires who started work after the seminar date. With a video recording of the event, absent employees can get all caught up on what they missed and will be able to receive the enrichment provided by lectures and discussions, even if it isn’t quite the same as being there in person.

Opportunities to Rewatch

While attending a seminar is often immensely valuable, there is usually so much important information that some of it may be forgotten over time–even if you took notes. Additionally, as a person advances in his or her career, that person may want to revisit a seminar as different parts of it may be more relevant as time as gone on. Video recordings provide the opportunity to rewatch the seminar as many times as you’d like to continue benefiting from it.

Promotional Material

The world is saturated with businesses trying to succeed in today’s economy. Clips from seminar videos can make excellent promotional material for your business as you show the world how devoted your company is to its industry and to the growth of its employees. Such videos can truly set your company apart as they show your company continuing to stay active in the learning process and remaining completely up-to-date with industry trends and changes.

If you plan on taking video of your training seminars, you need an experienced videographer who has professional equipment and understands lighting and noise interference, among other issues. At Shereck Video, our skilled experts will capture your seminar event using up-to-date, professional-grade equipment so you can return to it whenever you need to.

How to Choose a Videographer: 6 Questions to Consider

Posted on January 23, 2020May 3, 2020 by Shereck Video

Video is an extremely effective way to get a message across, whether during a legal trial or used as part of a business marketing plan. Viewers have a stronger emotional response to video and are more likely to take action based on watching something than they are by merely looking at a picture or reading text. There are many videographers out there all claiming they’d be perfect for your needs, so how do you know who to hire? Here are a few elements to consider to help you choose a videographer who is truly right for your project.

1. What is Their Area of Expertise?

Not all videographers focus on the same specialty. Some are legal videographers. Some are wedding videographers. Some focus on corporate events. And some advertise themselves as general videographers who can do it all. Depending on your needs (and budget), you may want to hire a videographer who handles the specific kind of video you are looking to have created.

2. What is Your Budget?

Budget is an important factor in hiring the right videographer. Know how much you can reasonably spend on a videographer before researching so that you don’t fall in love with someone’s work only to find out you can’t afford to hire that person. That said, don’t settle for a videographer whose work you don’t feel is best for the job just because that person charges an inexpensive rate. You should know both the high end of your budget and the low end. Choose a videographer who comfortably fits your budget and also does an excellent job. Also, be aware of any extra costs that don’t come part of a package presented to you so that you are not surprised when the bill arrives.

3. How High is Their Quality of Work?

Always ask to see past projects a videographer has done. You have the right to examine the quality of the person or the company’s work before making the decision to hire them (or not). Don’t only rely on the montage they have prepared with their best work; ask to see the full-length video (or two!) of a past project so you can get an accurate sense of how skilled a videographer they are.

4. What is Their Video Style?

Videographers all have their own style and while some styles will speak to you, not all will. Some videographers are artsier, some incorporate a lot of interviews, some insert some humor, and so on. Someone may be an amazing videographer but uses a style that doesn’t fit your vision. That’s okay. There will be a videographer out there whose style matches yours. When watching samples of a videographer’s work, pay attention to their style and see if they will be flexible in doing things a different way. Even if they will, it might make more sense to hire someone whose vision matches yours from the get-go.

5. What Production Equipment Do They Use?

When you are looking for a high-quality video, you want the videographer to use appropriate video production equipment. This might make their price higher, but as long as it falls within your budget, it’s worth it to pay more to get the right end product for your needs. That said, don’t feel like you need your videographer to have the absolute fanciest equipment. The skill of the videographer is more important than what equipment he has.

6. Can They Meet Your Deadline?

When thinking about how to choose a videographer, don’t lose sight of your timeline. After all is said and done, your videographer needs to be able to deliver the finished product by the date you need it. If a videographer cannot complete your project on time, that person is probably not the one you should hire. You can speak to others who have used a particular videographer to find out if he or she tends to deliver the end product late, and you should also specify with the videographer exactly when you need the video and if they can realistically deliver it on time.

Choose A Videographer with Confidence

In an ideal world, you will find a videographer who fits neatly into all the above categories, but you will likely have to make some compromises. That’s okay. Decide which areas are ones where you can compromise and go into your videographer search with the confidence that you will find the right person for the job. At Shereck Video, we make it our priority to work closely with our customers to create their vision using skill and quality equipment while meeting their budget and timeline. We specialize in legal and corporate videography and are happy to meet with you about your video needs!

5 Surefire Ways Video Marketing Adds Value To Your Business

Posted on August 30, 2019May 3, 2020 by Shereck Video

If pictures are worth a thousand words, video is worth a thousand pictures. Youtube reported that, collectively, humanity today watches around 1 billion hours worth of video each day. That’s a hundred thousand YEARS of video. In a day. That alone should tell you how drawn people are towards the video medium. In fact, 90% of consumers report their buying habits are influenced by videos. Supported by such statistics, it’s plain to see that video marketing adds tremendous value to your website and, hence, your business.

Need further convincing? Here we get into specifics on how video marketing adds value to your website.

1. Emotional Response

It is no secret that watching a video elicits an emotional response about the video’s subject. An emotional response doesn’t just have to be serious – a laugh is an emotional response, too. Any funny or meaningful video that causes the viewer to feel something helps your brand. That’s because decisions about purchasing from, subscribing to, or even investing in a company are not based purely on information but on the way a person feels about the company. Business decisions are highly personal and subjective, and you want to make sure people feel connected to your brand on an emotional, personal level. Video is an excellent medium with which to speak straight to the heart.

2. Personal

In a similar vein, video gives you the opportunity to give people a glimpse into the day to day workings or thoughts or even antics of people in your company, which adds a highly personal aspect to your marketing plan. Through social media stories, your youtube channel, and vlogs (video blogs) on your website, you have the opportunity to give customers an authentic window into your company so they feel personally connected and trust you as a brand.

3. Increase Conversions

Brightcove reported that, in a study they conducted in 2018, 76% of consumers said they purchased a product or signed up for a service after watching a video. More and more, trends show that potential customers and clients engage more with a website if there is a video on the landing page. Clients are also more likely to open an email with “video” in the subject line.

4. Good for SEO

Google has started listing videos in their search results. That should be a good clue that search engines are starting to view video as a reliable source of content, and are even favoring it over other forms of content. If you optimize your video for SEO, you are taking important steps to improving your site’s overall SEO quality.

5. Get Ahead of Marketing Trends

An overwhelming majority of marketers believe that video marketing will continue to be effective in the coming years, and are utilizing video in their marketing plans. That means you can get ahead of the curve by developing your video marketing strategies now, so that you’ll already have them established by the time everyone else is doing it.

Video is fast becoming the number one way to display content on business websites. At Shereck Video, our professional videographers are experienced in creating high-quality corporate videos that become an integral part of telling your brand’s story. Make sure your company is ahead of marketing trends by including video as part of your marketing strategy!

Category: Video Marketing

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